Marketing communication as an entrepreneurial success factor

The keynote speech at the certificate presentation ceremony at LIEBLANG Dienstleistungsgruppe Management GmbH in Mannheim Friedrichsfeld was met with great interest by the 50 or so participants. In her presentation entitled "Marketing communication as an entrepreneurial success factor", Christine Kübler, Head of Marketing|Corporate Communications at hall heating specialist KÜBLER, introduced the special challenges of B2B marketing in an innovation-driven medium-sized company. In doing so, the communications specialist got to the heart of the key points of marketing communication at KÜBLER and gave an insight into a relevant but often neglected aspect: lobbying and knowledge transfer to politics.

KÜBLER GmbH was honored with the second highest award "Premier Finalist" in 2024. At the festive event Best of Mittelstand 2025 - Regional awards "Jury level" Grand Prix of the Mittelstand At LIEBLANG, br business relations GmbH, as the honorary service center of the Oskar Patzelt Foundation, presented the jury list certificate to the qualified companies. Once again, KÜBLER has also been included and is eagerly awaiting the award ceremony in the fall. "Awards such as the Großer Preis des Mittelstandes with its high credibility are interesting for us because of the independent expert opinion and an important instrument in benchmarking," says Christine Kübler.

The evening was also an excellent opportunity for those not taking part in the competition to exchange ideas with high-caliber entrepreneurs and decision-makers from the SME sector and gain useful inspiration.