What makes (German) entrepreneurship tick?
What does it take to be economically successful? And how can we gain an objective view of companies as key players in the economy and society? In his new book, „Successful Entrepreneurship: Meaning, Nature, Success Factors,“ Prof. Dr. Dieter Thomaschewski shines a spotlight on the key questions facing companies and entrepreneurs. Challenges, drivers, and hard and soft factors for success are examined in depth. As a professor of general business administration and experienced president of various companies in the BASF Group, the professor attaches particular importance to combining specialist and practical knowledge.
One of the co-authors is Christine Kübler. In the chapter „Business success = customer first – consistent focus on market and customer needs,“ she supplements the technical article with comprehensible examples from the communications practice of an innovation-driven, medium-sized company and hidden champion, the hall heating specialist KÜBLER. A work with practical insight potential – exciting and worth reading.
The title „Successful Entrepreneurship“ will be published by Kohlhammer Verlag in the fourth quarter of 2025.
Approx. 300 pages, hardcover, ISBN 978-3-17-046046-1
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